sale tactic
Justice Department is investigating Wells Fargo sales tactics
The Justice Department is investigating Wells Fargo & Co.'s improper sales tactics, according to a person familiar with the probe. Federal prosecutors in San Francisco and New York are in the early stages of an investigation that could lead to criminal or civil charges, the person said Wednesday. Last week, the San Francisco bank agreed to pay 185 million to settle investigations by Los Angeles City Atty. The sales tactics, first uncovered by the Los Angeles Times in 2013, involved thousands of bank employees opening as many as 2 million accounts that customers did not authorize in order to meet aggressive sales goals. The local and federal investigations described some of the steps employees took to open the accounts as fraudulent and illegal.
Sephora accelerates AR, AI sales tactics with new products, features - Luxury Daily - Fragrance and personal care
LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color. With Sephora's customers virtually trying on more than 70 million lip shades using the Virtual Artist in-app functionality that was introduced earlier this year, false lashes are being added to expand the program. Users of the Sephora application can also now experience live step-by-step makeup application tutorials using their own uploaded images and augmented reality technology. "This is a significant expansion because we are adding elements that we know will help empower and educate our clients' purchase making decisions, and they're done in a way that is fun and engaging," said Bridget Dolan, vice president of Sephora Innovation Lab. "The new Live Tutorials especially are a game changer for our users," she said.
Sephora accelerates AR, AI sales tactics with new products, features - Mobile Commerce Daily - Software and technology
Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color. With Sephora's customers virtually trying on more than 70 million lip shades using the Virtual Artist in-app functionality that was introduced earlier this year, false lashes are being added to expand the program. Users of the Sephora application can also now experience live step-by-step makeup application tutorials using their own uploaded images and augmented reality technology. "This is a significant expansion because we are adding elements that we know will help empower and educate our clients' purchase making decisions, and they're done in a way that is fun and engaging," said Bridget Dolan, vice president of Sephora Innovation Lab. "The new Live Tutorials especially are a game changer for our users," she said.